About Kiira Fm

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KIIRA FM 88.6 is an independent privately owned radio station with neither religious nor political affiliations, but ready to spearhead and stimulate the development cause of the people within its coverage area and Uganda as a whole.

Premised on its well-researched programmes tackling issues that directly or indirectly affect the lives of the people in Busoga, Kiira FM is a tool aiming at brining qualitative change in the region.

The radio is also a trusted source of timely and accurate local, national and world news, providing its audience with a broad discussion of ideas, and a distinctive blend of diverse music and entertainment, while operating as a significant media link to Busoga and its environs.

It was officially inaugurated and blessed on 9 February,2002 by then then Kyabazinga of Busoga HRH Henry Wako Muloki.

Kiira FM is privately owned and governed by a fully functional Board of Directors headed by Mr. David Abura as the Managing Director.

Broadcast Format
Our programming format is 60:40(Music: Discussion/Talk)

Broadcast Areas
The station broadcast in the following communities within the Basoga communities: Jinja City, Jinja district, Iganga, Mayuge, Bugiri, Namayingo, Bugweri, Namutumba, Kaliro, Kamuli, Buyende, and Luuka (traditional Busoga sub region). 

Broadcast Times
We broadcast 24 hours daily throughout the year

Demography
We target the rural and peri urban population.

First and foremost, Kiira FM’s programming is more diverse than any typical Commercial Radio Station in the Eastern Region. The “sound” of Kiira FM is distinctive; offering a diverse array of music ranging from Local, Regional to International music including Country, Jazz and Eclectic music elements.

Radio Kiira Schedule is punctuated with News, Information, Sports and Discussion Programs that are Longer in Segment and more Broad-based in Subject Matter.

Listeners are invited to interact directly with the Station to Provide Critical Inputs in terms of Discussion Topics, Music, Political & Social Issue and other related items. This Direct Contact with the Listener/Supporter/Audience allows Radio Kiira FM 88.6 to meet her Audience needs and expectation and the agility and chance to survey her audience.

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